Swedish Speed-Camera Pays Drivers to Slow Down

In January, Kevin Richardson won Volkswagen’s The Fun Theory, a contest for ideas to make obeying speed-limits fun. Now, less than a year later, his entry is in use in Stockholm, Sweden.

Is it possible to make road-safety fun? Yes, it turns out. Kevin’s idea is both smart and simple. As well as ticketing you [...]

Source: http://www.wired.com/gadgetlab/2010/12/swedish-speed-camera-pays-drivers-to-slow-down/

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