Perfect Market Raises $9 Million More To Boost Content Visbility, Publishers? Revenue

Perfect Market Inc. has raised another $9 million ? bringing its total funding to $28 million ? for technology and services to help publishers generate web traffic, and make more money off their content. Comcast Interactive Capital led the round, joined by the company's existing investors: Idealab, Rustic Canyon Partners, Tribune Company and Trinity Ventures. Chief executive and president of Perfect Market, Julie Schoenfeld, explained on Monday:

"There?s a way you look at content, and a way you look at context. Our system goes through millions and millions of articles ? we're over 17 million now ? to come up with a list of possible searches that will get someone to the right story, and will make sure they don't get an ad that's just wrong in the context of that page...

Source: http://feedproxy.google.com/~r/Techcrunch/~3/DD4v2lKFhnM/

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