In the same space as Buzzillions and Viewpoints, a new consumer review aggregator SearchReviews unveils itself today, allowing users to tailor searches to its over 40 million consumer reviews for over 4 million products from 1,011 retailers like ebay, Sephora, Walmart, Amazon and Zappos. User reviews are increasingly becoming akin to a form of UGC advertising and SearchReviews is attempting to take advantage of this by launching what is by far the largest searchable review hub available to consumers. SearchReviews is also available on iPhone and Android, allowing customers to access information about products in store with the scan of a barcode in addition to manual search. Curious in-store searchers can scan a code and/or look for the name of a product or service like a Canon Printer and drill down even further into specific attributes like star rating, source, location and specific key words with a tag cloud. You might find yourself confused without these further refinements as the quantity of reviews greatly outweighs the quality. 
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