You know who else is #WINNING in this whole Charlie Sheen on Twitter thing?�The Twitter ad sales team. At upwards of $100K a pop, the revenue that Promoted Tweets bring in is no a joke. And it looks like big name brands like Ford Focus, Arbys and Audi and AMC Theatres�have all forked over some cash to capitalise on the attention being lobbed onto to Sheen at the moment, buying into what is likely a Promoted Tweet keyword auction on the hashtag of his infamous catchphrase, "Winning." 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/NgvIspTaJ60/
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