When we first broke the news that iOS 5 would come with Twitter integration, I wasn't thinking big enough. Based on the fairly vague (but credible) information I had, I figured it was mainly based around the Twitter Photos product which Twitter was rushing to get out in time. Turns out it goes much, much deeper. Apple has essentially baked a "Twitter Connect" into iOS 5. It's something that all iOS apps will be able to easily use. And they should. And they likely will. It's a massive win for Twitter. And a smart move by Apple. Social is not at their core, and they know it (*cough* Ping *cough*). So they partnered with a company that gets it. But what does it mean for the Twitter ecosystem? After days of dodging my questions, I finally got a chance to talk with Twitter's head of platform, Ryan Sarver, about it this afternoon.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/9viaImC0L-I/
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