After becoming a 2011 MassChallenge finalist and graduating from TechStars Boston, Libboo shifted gears earlier this year, moving away from crowdsourced, team publishing to discovery. The idea being that books still lack their Pandora -- a killer discovery mechanism that helps everyday readers find new, unknown authors and in turn helps wordsmiths expose their work to new audiences. The startup's new direction has since caught the attention of investors, with Libboo today officially announcing that it has raised $1.1 in seed financing, led by Boston-based VC firm MassVentures. The round also includes investments from Bantam Group, Hubspot Founder Dharmesh Shah, Avid and Wildfire Communications founder Bill Warner and Don McLagan, the former president and CEO of Compete, among others. Source: http://feedproxy.google.com/~r/Techcrunch/~3/mXpLMlLnfX8/
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