How Google Ambushed Microsoft and Changed the Subject

I wrote about the epic battles that are brewing between spammers and content farms?which are turning the web into a massive garbage dump?and search providers, which have to choose between profit and customer satisfaction. This is a serious problem. The content farms are ?dumbing down? the web by churning out thousands of mostly low-quality articles, every day, on topics that Google tells them they can make money from. All of these players are raking in billions of dollars at our expense. I had the opportunity to moderate a panel discussion this week between Google, Microsoft, and Blekko. The event, which I emceed, was called Farsight 2011: Beyond the Search Box, and was organized by BigThink and Microsoft.� As I joked, it seemed odd that Google was playing the role of ?evil? monopolist; Microsoft, the ?good? contender, whilst Blekko was a fly on the wall.

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