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Friday, December 16, 2011
Fotopedia Shifts From iPad Books To Photozine With ?Wild Friends? App
Digital media is just more compelling when it is updated on a regular basis. That is what keeps people coming back. It's as true for blogs as it is for apps. Fotopedia has built a nice little franchise putting out digital photo books re-imagined for the iPad. After 9 apps and 6.2 million downloads, with 1.4 million active users and 100 million pageviews a month, it is taking a more magazine-like apporach with its latest iPad app, "Wild Friends.". Instead of a relatively static set of highly-curated pictures around a single topic, you get a highly-curated set of pictures that changes every day. And each photo now has a narrative caption written by the photographer. Fotopedia started experimenting with this more magazine-like approach in September with its HTML5 website and integration into Flipboard. You can see what the "Wild Friends" magazine looks like on the web also.
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