Zynga Partners With Tencent To Launch Localized Chinese Version Of CityVille

Zynga is furthering its presence in China with a new partnership with Chinese internet giant Tencent. As part of the deal, Zynga is launching a beta version of Zynga City, a new localized Chinese version of CityVille. The game will launch in the next few days and features brand-new content and game-play inspired by both traditional and pop culture in China. As reported earlier this year, Zynga City beta will be operated by Tencent on its Pengyou platform and will soon launch on the company's QZone platform. Financial terms of the deal were not disclosed by either company. Zynga City beta will include brand-new decorations and architecture the Chinese audience can identify and connect with, in-game events and competitions linked to Chinese holidays and news, as well as culturally relevant game mechanics such as the chance for players to send street peddlers to their friend?s cities. Zynga City beta will also feature quest system, which Zynga says will "quench Chinese players? thirst for rich storytelling within the games they love to play."

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