Instead of going cable, as usual, Louis CK sold
his new show for $5 a pop on the web, streamed live from the Beacon Theater, free of DRM or regional restrictions. Ballsy? It worked: the public paid him $1 million.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/LvZt8yztNrY/whats-louis-ck-doing-with-the-million-dollars-you-just-gave-him
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